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Brand identity

Boombox is Lucknow’s first bar exchange and all-day diner with a focus on music.

Inspired by music visualisation bars, the logo represents the rhythm of a song that begins soft and booms in the middle. It also takes inspiration from the domes and arches that feature in Lucknow’s architecture. Simultaneously, the logo is versatile in order to integrate with other cities in the future.

Through the play of vintage illustrations and typography, the visual identity builds on the music-inspired theme to create a brand that balances premium with bold. The deep purple combined with bronze highlights the grandeur of the brand, with a dash of orange to add freshness and energy to the identity.

Interiors : Design Plus

Visual identity : Pratyush Gupta

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